In 2021, I'm running a rad experiment.

Not only am I meticulously documenting my own journey to 1000 true fans. But I'm coaching a handful of creators to help their dreams come alive as well.

In return for a dramatically reduced coaching fee, these brave creators agreed to work in public, document their journey, and create an ongoing case study.

My hope is that this'll be a rare win-win-win scenario.

  • I get a bit of immediate revenue for this new venture, plus some awesome marketing assets.
  • The creators get a year of coaching and consulting for way less than it'd normally cost. Plus the accountability that comes from working in public.
  • And the community gets an honest, transparent look at what it takes to build a creative business from the ground up.

That's the idea, anyway. Like I said, this is an experiment, and I have no idea if it'll work!

In the future, I"ll update this page with current and past case studies. But for now, if you're interested, send me an email at with "Case study" in the subject line.



Ongoing Case Studies

  • Lyle McKeany: Writer of personal non-fiction/memoir
  • Una O: Filmmaker for social change