Digital local business
Bringing the ethos of small, local business back into the infinite digital world
Rob Hardy
from Tucson, AZ / 104 posts
Notebook
Arena Log: The non-coercive marketing essay
In which Rob writes an essay he's been procrastinating on for a year.
Non-Coercive Marketing: A Primer
A new philosophy of marketing, rooted in letting go of control, and trusting people to be their own authority.
Notebook
Arena Log: Creating Marketing Assets for The Arena
In which Rob goes meta, and uses The Arena process to write about The Arena so he can invite more people to The Arena
