Give them a name
The shortcut for creating shared identity with and amongst your fans.
Rob Hardy
29 posts
Do things that don’t scale
Time spent connecting with your fans is never wasted, and can pay off in ways you'd never imagine.
True Fan Tools
A menu of tools for ambitious creators who want to transform 1,000 True Fans from theory to reality.
Invite them into a bigger story
As creators, many of us are telling stories with our lives. Nothing will delight your fans more than the opportunity to play a role.
Stand for something
When you draw a line in the sand, you make it easy for your true fans to stand with you.