The missing instruction manual for 1,000 true fans

Welcome to The Forest

What the hell is this place?

The way we're taught to pursue 1,000 true fans is broken

A new philosophy of marketing, rooted in letting go of control, and trusting people to be their own authority.

On building a friendlier internet by defaulting to generosity

Present Rob should probably stop being a dick to Past Rob.

A very cool thing that's happening with my business and marketing (like, right now)

On containing multitudes, and not being shy about it.

…despite any contradictory signals I might send

The answers you seek won't be found in the external world.

It's very sophisticated.

How I let the golden goose get away, and the plan to bring it back.