The Ashcroft Files
An ongoing case study of Michael Ashcroft, as he builds a playful, energizing online business.
Business
24 posts
Goodbye, Gift Economy
It's the end of a (very brief) era. Here's what I learned, earned, and what's coming next.
I gave up on trying to find my niche
I followed my own niche advice, and ended up somewhere I never expected.
Gift Economy - A Strategy Update
This new business model is seriously messing with my head. Here's how I'm quieting down the fear response.
Transitioning to the Gift Economy
How I plan to build a thriving business by making my products available for free.