The Ashcroft Files
An ongoing case study of Michael Ashcroft, as he builds a playful, energizing online business.
Case Studies
5 posts
Gift Economy - A Strategy Update
This new business model is seriously messing with my head. Here's how I'm quieting down the fear response.
Una O: Filmmaking for social change
How a young filmmaker from Glasgow is building the foundation for distributing meaningful, subversive work directly to fans.
Lyle McKeany: Personal non-fiction writer
How a memoir writer is using the tools of niche marketing to build a larger, more mainstream audience.
