True Fan Tools

37 posts

Simple tools for taking 1,000 True Fans from theory to reality.

Subversive Creativity

On the downstream effects of being brave and calling bullshit.

On creating contextual pathways of delight, and making it easy to dig deeper into your creative universe.

The internet is a hostile, sketchy place. But your creative business doesn't have to be.

How to become well known in a crowded market.

How to ensure your customers and fans feel really, really good about doing business with you.

When you rig up your business with tiny mirrors, your ideal fans won’t be able to look away.

A shortcut for fostering a sense of belonging amongst your fans.

Let’s talk about obnoxious, insulting, predatory pricing practices.