True Fan Tools

Create a space where your fans can connect, and where they feel like they belong.

On the uncomfortable tension between marketing metrics and true fan creation.

When it comes to building a true fan business, short-term thinking is a cancer.

The art of being a good citizen of the internet.

An uncomfortable truth about how your creative work fits into the lives of your fans.

Find the ways that other creators have let you down, so you don’t repeat their mistakes with your own fans.

Do you know who you're creating for? Or are you just winging it?

Something magical happens when you start treating your audience like friends instead of as internet abstractions.