A shortcut for fostering a sense of belonging amongst your fans.
True Fan Tools36 posts
Simple tools for taking 1,000 True Fans from theory to reality.
Let’s talk about obnoxious, insulting, predatory pricing practices.
Create a space where your fans can connect, and where they feel like they belong.
On the uncomfortable tension between marketing metrics and true fan creation.
When it comes to building a true fan business, short-term thinking is a cancer.