The shortcut for creating shared identity with and amongst your fans.
Time spent connecting with your fans is never wasted, and can pay off in ways you'd never imagine.
A menu of tools for ambitious creators who want to transform 1,000 True Fans from theory to reality.
When you draw a line in the sand, you make it easy for your true fans to stand with you.
In which Rob goes on a rant about shitty, manipulative internet marketing.