The perils of niching down
The way we're taught to pursue 1,000 true fans is broken
NicheCraft
22 posts
Three anecdotes about influencer marketing
An inquiry into the nature of trust, shared values, and harnessing influence.
I gave up on trying to find my niche
I followed my own niche advice, and ended up somewhere I never expected.
Don’t be a commodity
Why it's so important, and so difficult, to differentiate yourself in a noisy world.
