Three anecdotes about influencer marketing
An inquiry into the nature of trust, shared values, and harnessing influence.
NicheCraft
21 posts
I gave up on trying to find my niche
I followed my own niche advice, and ended up somewhere I never expected.
Don’t be a commodity
Why it's so important, and so difficult, to differentiate yourself in a noisy world.
A process for finding your niche
The art of discovering Creator-Market Fit, and laying the foundation for a business you’ll love.