If your goal is to create true fans, draw a line in the sand, and tell people what you stand against.
For instance, Russell Brunson is a brilliant marketer, and has written some genuinely useful books. He also seems like a nice dude.
But to tell you the truth, I can't stand the guy. I'm an "anti-fan."
No, it’s not just because ClickFunnels is a janky, mediocre piece of software.
It’s not just because he peddles all the same cheap “get rich quick” guru nonsense.
It’s because we, the citizens of the internet, have lived through a tidal wave of shitty, manipulative marketing these last ten years. And while there are countless transgressors, no single person has done more to unleash that wave than Russell Brunson.
These days, when I accidentally find myself on a ClickFunnels squeeze page…
Or when I stumble into someone’s “free + shipping” funnel…
I run in the opposite direction. I flee.
Because I know I’m about to be assaulted with a barrage of upsells, cross-sells, and one-time offers.
I know I’m going to see every manipulative persuasion trick in the book. Fake countdown timers. Fake testimonials. Fake scarcity.
And even more likely, I know that whatever they’ve pressured me into buying will be substandard, or straight vaporware.
I’ve been burned too many times to roll the dice anymore. It's just not worth it.
This, my friends, is why I’m no fan of Russell Brunson.
And it’s why Ungated is the antithesis of everything he and his "funnel hacking" followers stand for.
The style of marketing and entrepreneurship you’ll learn about here is respectful, responsible, and friendly.
I believe in serving and delighting people, instead of beating them into a buying decision with brute force. I believe in building long-term relationships instead of squeezing every last penny out of someone as soon as possible.
That’s what Ungated stands for. And that’s what Ungated stands against.
And you, dear reader, likely had one of two reactions reading this little rant.
Either you found it distasteful and you'll now get your marketing advice elsewhere. Or it resonated and you feel more at home here.
That's the whole point.
If you're a member of the Ungated Collective community (which is totally free, btw), you can always jump directly into the discussion for this article by clicking this magic link.